Does advertising work on kids?

 


While kids are still fooled by advertisements, as they get older, they get more skeptical of the ads they see. Younger children are more easily influenced by advertisements. For example, in a study about age differences in kids' trust of advertising, almost 60% of kids ages 4-6 said that toy commercials always tell the truth. However, less than 5% of kids ages 9-11 said that toy commercials always tell the truth. Additionally, 80% of kids ages 4-6 chose "always" to go with the statement, "Toy commercials look like fun. How much fun are they when you buy them?", whereas only 5% of kids ages 9-11 chose "always" to go with that same statement. So... maybe advertisers' time would be more effectively spent producing ads meant for kids ages 4-6!

Comments

  1. Karen GageFebruary 7, 2024 at 10:13 AM

    I totally agree I remember watching commercials for zhu zhu pets and zoo pals and wanting one because they made it look so cool but as I got older, I was like they are probably lying and just making it look good so I will buy it.

    ReplyDelete
  2. KaywenFebruary 10, 2024 at 11:33 PM

    One thing that I learned is that supermarkets actually place products that are geared/advertised towards children down lower so that they are more eye level with younger kids. After I learned that it was something that I haven't been able to unsee when I go to the store. They place them down lower in the shelving and use popular characters from games, movies, and tv shows as well as brighter colors and patterns to attract the attention of 'young consumers'.

    ReplyDelete
  3. Hannah DayApril 16, 2024 at 6:34 PM

    It is so interesting how advertising can do half its job through kids, making children their own marketers to their parents.

    ReplyDelete

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